Market Development and Market Linkages
ZOPPA‘s mandate is to link producers to markets locally, regionally and internationally. While the local market has potential, it is still in the development stages. ZOPPA works towards market development by raising awareness, sensitising consumers and engaging the market.
A Participatory Guarantee Scheme (PGS) run by ZOPPA guarantees organic quality. Coupled with the Zim Organic label, it:
- Gives quality assurance to consumers
- Increases visibility of the organic product
- Distinguishes true organic produce from self-claimed organic produce.